In the Part I we found out that not all the links pointing to a website are equally valuable and may be divided into 3 types based on their impact on the website position in search engines.

In this part we’ll examine the factors that primarily affect the PageRank. If the PR is important for you, you can pay attention to these factors too.

Well, you've got a great website with quality content and you think you're doing everything right to please Google and climb at the top of search results.

However, you may notice that despite all your efforts your website doesn't rank as high as you would want it. The situation is most likely under your control. You just need to know what can go wrong to correct it.

So, here is a list of common Google glitches that may keep even best web sites from getting to the top positions in search results: