Every other article on link building that we meet on the Internet tells us why links are important, teaches us how to obtain inbound links describing a variety of link building methods. I totally agree that we need links and I’m always open to any new legal link building tactics. But I believe that in the pursuit of more and more new links, we often forget about backlinks we’ve already got some time ago. Do they still exist? Do they lead to the correct page on our site? Do they have the right anchor text? These are the questions we should ask ourselves.

So, let’s start by examining a couple of simple but necessary tactics that can help you manage and optimize your existing links. Here they are: