Relevance and Link Popularity are two main things we take into account when building links to our website. This means that we are looking for web pages that are relevant to the theme of our site and have high link popularity. Where is the best place to find those pages? Social Networks.

Building links is one of the important components of search engine optimization. Many marketers consider link building as a way to improve their websites ranking and drive traffic. There are many link building tactics out there. Some of them are aimed at building natural looking links that would produce long-term results. Other practices teach how to build many links in the shortest time and with fewer efforts. But such links can hurt a website in prospect.

When it comes to link building, not every link is counted as a vote for the website. Although the search engine is not a human, it uses the algorithm to discern good and bad backlinks. The search engine evaluates the websites links are coming from, anchor text, quantity of links appearing within a period of time and some other factors. If there is any doubt, the search engine can consider the links as spammy and lower the website in ranking.

So, whether you are just starting your link building campaign, or looking for new link building methods you've never used before, here is a good list of things Not To Do while optimizing your website:

Blog commenting is becoming more and more popular as one of link building tactics. The comment author receives an extra link to his website or blog that favours the website exposure. And the blog owners are always happy to receive good comments – it's important for them to keep a lively interest to their posts.

Of course, a "DoFollow" backlink is a great reward for a valuable comment because it helps improve the search engine position. But the comment allows a reader have only one backlink and this link may have the commentator's name or nickname as the anchor text that doesn't mean much for search engines. 

So why not to reward the comment author with an extra link with more relevant keywords in the anchor text? This is an excellent way to promote the readers' websites and this can be done automatically with the use of a particular plug-in!

Blog commenting is becoming more and more popular nowadays. It's the best way to tell your opinion about the blog post you read, add something that was not covered in the post, and discuss the post with other readers. In addition, by sharing your thoughts, you get backlinks and traffic to your website because you provide your name and URL. However, blog commenting is not only used for getting traffic but also for various other reasons. So, let me show you top 5 reasons why you should comment on blogs:

The majority of Internet marketers believe that the success is in getting the website ranked high for one or two primary keywords, and they put all the efforts to achieve this goal. This works, but not always.

If your market niche is too popular on the Internet and you have many competitors, it's very difficult to rank well for 1-2 best keywords. And even if you do this, your success is less likely to be long-lived. Expenses are maximal, output is minimal. Thus, it simply doesn't worth your effort and time.

Sometimes to achieve better results and convert your website visitors into customers, you need to think outside of the box, be original and unique.