Building links is one of the important components of search engine optimization. Many marketers consider link building as a way to improve their websites ranking and drive traffic. There are many link building tactics out there. Some of them are aimed at building natural looking links that would produce long-term results. Other practices teach how to build many links in the shortest time and with fewer efforts. But such links can hurt a website in prospect.

When it comes to link building, not every link is counted as a vote for the website. Although the search engine is not a human, it uses the algorithm to discern good and bad backlinks. The search engine evaluates the websites links are coming from, anchor text, quantity of links appearing within a period of time and some other factors. If there is any doubt, the search engine can consider the links as spammy and lower the website in ranking.

So, whether you are just starting your link building campaign, or looking for new link building methods you've never used before, here is a good list of things Not To Do while optimizing your website: