In the Part I we found out that not all the links pointing to a website are equally valuable and may be divided into 3 types based on their impact on the website position in search engines.

In this part we’ll examine the factors that primarily affect the PageRank. If the PR is important for you, you can pay attention to these factors too.

I’ve recently been looking through my Google Alerts for any new stories about link building and came across an article that took my attention. The author is talking about Google Notebook pages.

What is interesting is that all public Google Notebook pages are indexed. So, it seems we have one more link building opportunity. Arjan Snaterse did a test to see whether Google really values those links.

Well, inspired by Arjan’s story, I decided to do my own research in this area and scrutinize the case myself.

So many sites provide so much information about search engine optimization, so it's sometimes difficult to understand what to do and what not to do to optimize your website for search engines. You can really be stuck if you are new to SEO. I'm going to help you put your knowledge in order by telling you about the most common SEO myths and giving some useful tips as one goes.