Every other article on link building that we meet on the Internet tells us why links are important, teaches us how to obtain inbound links describing a variety of link building methods. I totally agree that we need links and I’m always open to any new legal link building tactics. But I believe that in the pursuit of more and more new links, we often forget about backlinks we’ve already got some time ago. Do they still exist? Do they lead to the correct page on our site? Do they have the right anchor text? These are the questions we should ask ourselves.

So, let’s start by examining a couple of simple but necessary tactics that can help you manage and optimize your existing links. Here they are:

You probably know that there is an on-site and off-site optimization. The off-site optimization is about link building. The on-site optimization is about creating a good quality content with your best keywords dispersed on the page. While creating a good content may take days and weeks, there is a thing you can do right away to improve your search engine ranking.

Well, you've got a great website with quality content and you think you're doing everything right to please Google and climb at the top of search results.

However, you may notice that despite all your efforts your website doesn't rank as high as you would want it. The situation is most likely under your control. You just need to know what can go wrong to correct it.

So, here is a list of common Google glitches that may keep even best web sites from getting to the top positions in search results: