Every other article on link building that we meet on the Internet tells us why links are important, teaches us how to obtain inbound links describing a variety of link building methods. I totally agree that we need links and I’m always open to any new legal link building tactics. But I believe that in the pursuit of more and more new links, we often forget about backlinks we’ve already got some time ago. Do they still exist? Do they lead to the correct page on our site? Do they have the right anchor text? These are the questions we should ask ourselves.

So, let’s start by examining a couple of simple but necessary tactics that can help you manage and optimize your existing links. Here they are:

The key factor in achieving top positions in search engines is link popularity. The more sites are pointing to your website, the better. Any link you obtain has some impact on your search engine rankings.

Not all the links you build are equal. In this article I talked about the types of links you should avoid in order not to spoil your search engine rankings.

Now I’d like to speak about quality links to help you clearly understand what you should focus your efforts on.

You probably know that there is an on-site and off-site optimization. The off-site optimization is about link building. The on-site optimization is about creating a good quality content with your best keywords dispersed on the page. While creating a good content may take days and weeks, there is a thing you can do right away to improve your search engine ranking.

In the Part I we found out that not all the links pointing to a website are equally valuable and may be divided into 3 types based on their impact on the website position in search engines.

In this part we’ll examine the factors that primarily affect the PageRank. If the PR is important for you, you can pay attention to these factors too.